Audience Profile

AUDIENCE PROFILE
Research
                                                      What is their age group? Age - 15-24

What is the gender ratio? Male

What are their hobbies/interests? Parties,
socialising,fashion,sports,music, (rap,grime,dustup
Which area do they live? near busy town (windsor/slough)

What is their occupation? School,College,work part time 

What is their social status?  Enjoy  going out with mates, 
partying, going to raves
What is their economic status?Getting money from parents,or have part time job(minimum wage)

Primary Research

For our primary research, to find out what type of people would best suit the audience of our horror film we did various questionnaires and surveys to people of different ages. From our results we found out that mainly young people aged 15+ enjoyed watching horror films, we found out that these people where mainly males who either where still in school or had jobs.  

Secondary Research


For our secondary research, in order to find out more about who our target audience is we used Pearl and Dean,this is a website that shows who the target audience was for different movies and different genres. We wanted to know the target audience for a horror. The first movie we looked at is 'The Wolfman', we found out that  horror movie was most popular by people aged 15-24, we also found out that the horror films are mainly watched by males and that they where mainly students. The second film that we looked at is 'Paranormal Activity, We found out that the age group was the same as 'The Wolfman',  and also that males watch horror films more and that they where mainly students. This shows us that the main target audience for our horror movie would be males who are aged  between 15-24.